Unbounce Review: Is This Really Best Landing Page Builder?

The landing page software market is full of competition.

There are many page builders available to help you quickly design, build, publish, and grow landing pages.

At the top? Unbounce landing pages.

What is the Unbounce ?

Unbounce stands as a cherished tool in the marketing domain, renowned for its prowess in crafting landing pages. Here are some essential facts about the platform:

  • Established in 2009
  • Over 200 employees worldwide
  • Facilitated more than 1.5 billion conversions to date
  • Serves 120,000+ customers
  • Features a suite powered by artificial intelligence

With Unbounce, you can effortlessly design, develop, publish, and A/B test landing pages using a drag-and-drop WYSIWYG (what you see is what you get) editor—no coding necessary.


Unbounce enables you to scale your ad campaigns and landing pages efficiently without a significant increase in resources—a perfect scenario.

Unbounce’s reputation is upheld by four primary principles:

  1. Artificial Intelligence: Unbounce heavily invests in AI, offering numerous AI-powered optimization features to enhance marketers’ profitability.
  2. Integrations: Unbounce boasts more direct integrations with popular digital marketing tools than any other platform.
  3. Templates: Unbounce provides a library of free templates for landing pages, popups, and sticky bars, and also offers third-party templates for purchase.
  4. Pricing: Unbounce offers flexible pricing with easy, straightforward cancellations.

Unbounce AI


Unbounce is the pioneering landing page builder integrating artificial intelligence into its platform. Leveraging machine learning, Unbounce aims to assist a broader audience in conducting more effective tests and launching superior landing pages without requiring expensive technology or a steep learning curve.

Here’s how they achieve this:

  • Smart Builder: The Design Assistant in Smart Builder offers landing page recommendations based on conversion data from 1.5 million landing pages.
  • Smart Copy: Smart Copy generates AI-driven landing page text, saving time and sparking creative inspiration.
  • Smart Traffic: Smart Traffic analyzes visitor profiles, identifies which profiles convert best on which pages, and then directs visitors to the pages most likely to convert them. Essentially, it knows what types of visitors convert on specific pages and ensures they are funneled accordingly.

Unbounce Integrations

One of Unbounce’s standout features is its seamless integration with a wide array of apps and tools without the need for workarounds, web hooks, or Zapier integrations (although those are possible too).

You can effortlessly connect virtually any tool from your marketing stack to share data, track conversions, and optimize your ad campaigns. Common integrations include:

  • CRM
  • Live chat
  • Email marketing
  • Marketing automation
  • Customer support
  • Call tracking
  • Analytics
  • Usability tools
  • Conversion rate optimization tools

Unbounce Templates

Some recommended marketplaces for Unbounce templates include:

  • Envato Elements: Provides unlimited downloads with a monthly membership.
  • ThemeForest: Offers the widest selection of templates.
  • Creative Market: Features a more curated, selective range of templates.

Unbounce Pricing Plans:

Feature / PlanBuildExperimentOptimizeConcierge
Monthly Price$74 USD$112 USD$187 USDStarting at $649 USD
Annual Price (Save 25%)$99/month ($1,188 annually)$149/month ($1,788 annually)$249/month ($2,988 annually)Custom pricing
Start Building for FreeYesYesYesContact Sales
Landing Page Builder
Unlimited Landing Pages, Popups, and Sticky Bars
Form Builder
Free Page Hosting
Built-in AI Copywriting
Custom Scripts
1,000+ Integrations
Unlimited Conversions
Root Domains123Starting at 5
Unlimited Subdomains
Monthly Unique VisitorsUp to 20,000Up to 30,000Up to 50,000Starting at 100,000
Customer SupportPhone, email, live chatPhone, email, live chatPhone, email, live chatPhone, email, live chat
Unlimited A/B Testing
Test Unlimited Page Variants
Dynamic Text Replacement
Advanced Reporting
Industry Benchmarks
AI Optimization
Audience Insights
Advanced Targeting
Custom Scheduling
Dedicated Customer Success Manager
Access to Implementation Services
Client and User Management
Unlimited Client Instances
Audit Logs
Flexible Add-On Plans
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This table summarizes the features and pricing for Unbounce’s different plans, making it easy to compare and choose the right one for your needs.

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